PG drawdown: 18.0% below the all-time high
Procter & Gamble Company (PG) is 18.0% below its all-time high, set Dec 2, 2024 (as of market close, Jul 24, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown. "All-time" means since our price data begins (1970).
- Below all-time high
- −18.0%
- 82.0% of ATH
- All-time high
- $179.7
- Dec 2, 2024
- Time below the high
- 1.6 yrs
- since Dec 2, 2024
- Worst-ever drawdown
- −54.5%
- Jun 29, 2000
- Longest underwater
- 9.9 yrs
- between all-time highs
- Today's level first reached
- Nov 15, 2021
- 4.7 yrs ago
- Last time this deep
- Nov 4, 2022
- in a previous episode
% of all-time high since 1970#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater.
% of all-time high on the price basis — the all-time high considers the full history of PG, including years before the visible window. Dividends are excluded on this basis (the convention headlines use).
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Jan 11, 2000 | Jun 29, 2000 | −54.5% | 6 mo | Sep 30, 2005 | 5.7 yrs |
| Jan 19, 1973 | Mar 17, 1980 | −47.1% | 7.2 yrs | Dec 6, 1982 | 9.9 yrs |
| Dec 12, 2007 | Mar 9, 2009 | −40.8% | 15 mo | Jan 29, 2013 | 5.1 yrs |
| Oct 5, 1987 | Oct 19, 1987 | −40.7% | 14 days | May 22, 1989 | 1.6 yrs |
| Feb 12, 1970 | May 26, 1970 | −30.6% | 3 mo | Nov 5, 1970 | 9 mo |
| Jul 6, 1998 | Sep 17, 1998 | −28.9% | 2 mo | Mar 5, 1999 | 8 mo |
| Apr 18, 1983 | Mar 6, 1984 | −27.2% | 11 mo | Oct 30, 1985 | 2.5 yrs |
| Dec 26, 2014 | Sep 14, 2015 | −27.2% | 9 mo | Sep 11, 2017 | 2.7 yrs |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 1970: how far PG stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: PG is on this chart precisely because it survived — the many stocks that fell this far and never recovered (or were delisted) aren't on anyone's chart, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ
- How far is PG from its all-time high?
- PG is currently 18.0% below its all-time high, set Dec 2, 2024 (as of market close, Jul 24, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest PG drawdown ever?
- The deepest decline on record in our data (since 1970) took the stock 54.5% below its prior high, bottoming Jun 29, 2000. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily closing prices since 1970 (split-adjusted). "All-time" means since our price data begins — PG may have traded earlier. For a 150-year index drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year, 150 years of returns and the rolling-returns explorer. Past performance does not predict future returns; not investment advice.