PepsiCo Inc. drawdown: 30.5% below the all-time high
PepsiCo Inc. is 30.5% below its all-time high, set May 12, 2023 (as of market close, Sep 11, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown.
- Below all-time high
- −30.5%
- 69.5% of ATH
- All-time high
- $196.12
- May 12, 2023
- Time below the high
- 3.3 yrs
- since May 12, 2023
- Worst-ever drawdown
- −67.3%
- Oct 3, 1974
- Longest underwater
- 5.5 yrs
- between all-time highs
- Today's level first reached
- Aug 30, 2019
- 7.0 yrs ago
- Last time this deep
- Jul 10, 2009
- in a previous episode
% of all-time high since 1972#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater. Basis and range are in the URL, so a particular view is a link.
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Dec 7, 1972 | Oct 3, 1974 | −67.3% | 1.8 yrs | May 5, 1978 | 5.4 yrs |
| Jan 10, 2008 | Mar 9, 2009 | −42.4% | 14 mo | Apr 2, 2013 | 5.2 yrs |
| Aug 3, 1978 | Mar 26, 1980 | −40.1% | 1.6 yrs | Mar 4, 1981 | 2.6 yrs |
| Apr 3, 1998 | Aug 31, 1998 | −37.6% | 5 mo | Jul 28, 2000 | 2.3 yrs |
| May 12, 2023 | Jun 25, 2025 | −34.7% | 2.1 yrs | not yet | 3.3 yrs+ |
| Oct 13, 1982 | Sep 13, 1983 | −33.6% | 11 mo | Mar 19, 1985 | 2.4 yrs |
| Apr 19, 2002 | Jul 22, 2002 | −33.2% | 3 mo | Mar 30, 2004 | 1.9 yrs |
| Mar 31, 1993 | Jul 28, 1994 | −30.6% | 16 mo | May 2, 1995 | 2.1 yrs |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 1972: how far PepsiCo Inc. stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: a single asset's history is one surviving sample, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ#
- How far is PepsiCo Inc. from its all-time high?
- PepsiCo Inc. is currently 30.5% below its all-time high, set May 12, 2023 (as of market close, Sep 11, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest PepsiCo Inc. drawdown ever?
- The deepest decline on record in our data (since 1972) took PepsiCo Inc. 67.3% below its prior high, bottoming Oct 3, 1974. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily data since -1 from PEP; no free deep history exists for PepsiCo Inc. — for a 150-year drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year. Past performance does not predict future returns; not investment advice.