CL drawdown: 16.6% below the all-time high
Colgate-Palmolive Company (CL) is 16.6% below its all-time high, set Sep 4, 2024 (as of market close, Jul 24, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown. "All-time" means since our price data begins (1977).
- Below all-time high
- −16.6%
- 83.4% of ATH
- All-time high
- $108.8
- Sep 4, 2024
- Time below the high
- 1.9 yrs
- since Sep 4, 2024
- Worst-ever drawdown
- −58.9%
- Mar 24, 1980
- Longest underwater
- 8.5 yrs
- between all-time highs
- Today's level first reached
- Apr 26, 2024
- 2.2 yrs ago
- Last time this deep
- Oct 27, 2023
- in a previous episode
% of all-time high since 1977#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater.
% of all-time high on the price basis — the all-time high considers the full history of CL, including years before the visible window. Dividends are excluded on this basis (the convention headlines use).
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Jan 3, 1977 | Mar 24, 1980 | −58.9% | 3.2 yrs | Jul 12, 1985 | 8.5 yrs |
| Dec 31, 1999 | Mar 10, 2000 | −34.2% | 2 mo | Nov 7, 2006 | 6.9 yrs |
| Jul 29, 1987 | Dec 4, 1987 | −32.9% | 4 mo | May 19, 1989 | 1.8 yrs |
| Jul 23, 1998 | Sep 21, 1998 | −32.4% | 2 mo | Apr 21, 1999 | 9 mo |
| Jan 9, 2008 | Oct 27, 2008 | −32.4% | 10 mo | Nov 9, 2009 | 1.8 yrs |
| Sep 4, 2024 | Nov 3, 2025 | −31.1% | 14 mo | not yet | 1.9 yrs+ |
| Mar 18, 1993 | Aug 13, 1993 | −29.8% | 5 mo | Mar 21, 1995 | 2.0 yrs |
| Jan 19, 2018 | Oct 29, 2018 | −25.3% | 9 mo | Aug 18, 2020 | 2.6 yrs |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 1977: how far CL stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: CL is on this chart precisely because it survived — the many stocks that fell this far and never recovered (or were delisted) aren't on anyone's chart, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ
- How far is CL from its all-time high?
- CL is currently 16.6% below its all-time high, set Sep 4, 2024 (as of market close, Jul 24, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest CL drawdown ever?
- The deepest decline on record in our data (since 1977) took the stock 58.9% below its prior high, bottoming Mar 24, 1980. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily closing prices since 1977 (split-adjusted). "All-time" means since our price data begins — CL may have traded earlier. For a 150-year index drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year, 150 years of returns and the rolling-returns explorer. Past performance does not predict future returns; not investment advice.