KO drawdown: 3.1% below the all-time high
Coca-Cola Company (KO) is 3.1% below its all-time high, set Jul 16, 2026 (as of market close, Jul 24, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown. "All-time" means since our price data begins (1970).
- Below all-time high
- −3.1%
- 96.9% of ATH
- All-time high
- $84.92
- Jul 16, 2026
- Time below the high
- 8 days
- since Jul 16, 2026
- Worst-ever drawdown
- −69.1%
- Oct 4, 1974
- Longest underwater
- 16.2 yrs
- between all-time highs
- Today's level first reached
- Jun 10, 2026
- 44 days ago
- Last time this deep
- Jun 25, 2026
- in a previous episode
% of all-time high since 1970#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater.
% of all-time high on the price basis — the all-time high considers the full history of KO, including years before the visible window. Dividends are excluded on this basis (the convention headlines use).
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Mar 14, 1973 | Oct 4, 1974 | −69.1% | 1.6 yrs | Jul 11, 1985 | 12.3 yrs |
| Jul 14, 1998 | Mar 10, 2003 | −57.8% | 4.7 yrs | Oct 8, 2014 | 16.2 yrs |
| Aug 25, 1987 | Oct 19, 1987 | −41.4% | 55 days | Apr 4, 1989 | 1.6 yrs |
| Feb 21, 2020 | Mar 23, 2020 | −37.5% | 31 days | Jan 4, 2022 | 1.9 yrs |
| Jan 22, 1970 | May 25, 1970 | −26.0% | 4 mo | Dec 4, 1970 | 10 mo |
| Jun 13, 1997 | Oct 27, 1997 | −25.5% | 4 mo | Mar 9, 1998 | 9 mo |
| Jul 2, 1986 | Sep 19, 1986 | −24.8% | 3 mo | Feb 17, 1987 | 8 mo |
| Jul 19, 1990 | Aug 23, 1990 | −21.3% | 35 days | Dec 12, 1990 | 5 mo |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 1970: how far KO stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: KO is on this chart precisely because it survived — the many stocks that fell this far and never recovered (or were delisted) aren't on anyone's chart, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ
- How far is KO from its all-time high?
- KO is currently 3.1% below its all-time high, set Jul 16, 2026 (as of market close, Jul 24, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest KO drawdown ever?
- The deepest decline on record in our data (since 1970) took the stock 69.1% below its prior high, bottoming Oct 4, 1974. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily closing prices since 1970 (split-adjusted). "All-time" means since our price data begins — KO may have traded earlier. For a 150-year index drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year, 150 years of returns and the rolling-returns explorer. Past performance does not predict future returns; not investment advice.