KDP drawdown: 76.0% below the all-time high
Keurig Dr Pepper Inc. (KDP) is 76.0% below its all-time high, set Jul 5, 2018 (as of market close, Jul 24, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown. "All-time" means since our price data begins (2008).
- Below all-time high
- −76.0%
- 24.0% of ATH
- All-time high
- $123.8
- Jul 5, 2018
- Time below the high
- 8.1 yrs
- since Jul 5, 2018
- Worst-ever drawdown
- −84.2%
- Mar 16, 2020
- Longest underwater
- 8.1 yrs
- between all-time highs
- Today's level first reached
- Oct 9, 2009
- 16.8 yrs ago
- Last time this deep
- never before
- no prior −76.0% episode
% of all-time high since 2008#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater.
% of all-time high on the price basis — the all-time high considers the full history of KDP, including years before the visible window. Dividends are excluded on this basis (the convention headlines use).
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Jul 5, 2018 | Mar 16, 2020 | −84.2% | 1.7 yrs | not yet | 8.1 yrs+ |
| Sep 12, 2008 | Mar 9, 2009 | −55.1% | 6 mo | Aug 20, 2009 | 11 mo |
| May 16, 2008 | Jul 28, 2008 | −23.8% | 2 mo | Sep 12, 2008 | 4 mo |
| Jul 6, 2011 | Nov 23, 2011 | −18.8% | 5 mo | Jun 12, 2012 | 11 mo |
| Jul 29, 2016 | Nov 11, 2016 | −16.4% | 3 mo | Apr 18, 2017 | 9 mo |
| Jul 26, 2010 | Feb 14, 2011 | −15.9% | 7 mo | May 11, 2011 | 9 mo |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 2008: how far KDP stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: KDP is on this chart precisely because it survived — the many stocks that fell this far and never recovered (or were delisted) aren't on anyone's chart, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ
- How far is KDP from its all-time high?
- KDP is currently 76.0% below its all-time high, set Jul 5, 2018 (as of market close, Jul 24, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest KDP drawdown ever?
- The deepest decline on record in our data (since 2008) took the stock 84.2% below its prior high, bottoming Mar 16, 2020. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily closing prices since 2008 (split-adjusted). "All-time" means since our price data begins — KDP may have traded earlier. For a 150-year index drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year, 150 years of returns and the rolling-returns explorer. Past performance does not predict future returns; not investment advice.