HOG — Harley-Davidson Inc. stock price and chart

Share this page

HOG

$26.76-3.01%

as of close, Oct 16, 2026

☾ AH $26.76 -3.01%

Harley-Davidson Inc.Stock · Consumer DiscretionaryRussell 2000 0.03%Russell 3000 0.004%US Stock Market 0.004%

PeersTSLAAMZNHDNKEMCDBKNG

Technical analysis2

Overlay lines0

Addendum charts0

VolumeDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDEDEDEDED

20162019202120242026

20.025.030.035.040.045.050.055.060.0020.0M40.0M$26.76

2026-10-16

Price$26.76

MA20$25.88

MA50$24.47

Vol10.2M

What would $1,000 invested in HOG be worth today? →

HOG returns: By year · By month · By week · Trailing

Key stats#

Price data

Price: $26.76
YTD price return: +30.60%
YTD total return: +33.91%
Next earnings: Oct 29, 2026 · Before open
Market cap: 2.8B2016-12 10.3B2026-10 2.8B-73.0% over the window
Enterprise value: 2.6B
Shares outstanding: 104.1M2016-06 178.8M2026-06 104.1M-41.8% over the window
52W low: $17.09
52W high: $28.86
From 52W high: -7.28%
From 52W low: +56.58%
52W range: 82%

Volume

Rel volume: 0.80×
30D volume: 1.9M
30D $ vol: 50.4M

Fundamentals

Sales (ttm): 4.2B2016-06 6.1B2026-06 4.2B-30.6% over the window
Sales/share: $40.742016-06 $34.172026-06 $40.74+19.2% over the window
EPS (ttm): $1.772016-06 $3.822026-06 $1.77-53.6% over the window
FCF (ttm): -133.1M2016-06 660.1M2026-06 -133.1M-120.2% over the window
FCF/share: -$1.282016-06 $3.692026-06 -$1.28-134.6% over the window
Book value/share: $29.782016-06 $11.302026-06 $29.78+163.5% over the window
Net margin: 4.78%2016-06 11.7%2026-06 4.8%-59.1% over the window
ROE: 6.54%2016-06 35.3%2026-06 6.5%-81.5% over the window
ROA: 2.80%2016-06 6.9%2026-06 2.8%-59.4% over the window
Debt / equity: 0.36×2016-06 2.632026-06 0.36-86.1% over the window
Current ratio: 1.902016-06 1.732026-06 1.90+9.7% over the window

Growth (CAGR, ttm) · 10Y

Sales: -5.25%2025-06-30 → 2026-06-304.5B → 4.2B (-5.2% total)-11.05%2023-06-30 → 2026-06-306B → 4.2B (-29.6% total)-2.63%2021-06-27 → 2026-06-304.8B → 4.2B (-12.5% total)-3.58%2016-06-26 → 2026-06-306.1B → 4.2B (-30.6% total)
Net income: -16.56%2025-06-30 → 2026-06-30242.8M → 202.6M (-16.5% total)-36.33%2023-06-30 → 2026-06-30785.2M → 202.6M (-74.2% total)-16.14%2021-06-27 → 2026-06-30489.3M → 202.6M (-58.6% total)-11.82%2016-06-26 → 2026-06-30713.5M → 202.6M (-71.6% total)
Shares: -14.39%2025-06-30 → 2026-06-30121.6M → 104.1M (-14.4% total)-9.77%2023-06-30 → 2026-06-30141.7M → 104.1M (-26.5% total)-7.51%2021-06-27 → 2026-06-30153.8M → 104.1M (-32.4% total)-5.26%2016-06-26 → 2026-06-30178.8M → 104.1M (-41.8% total)

Per-share growth (CAGR, ttm) · 10Y

EPS: -7.87%2025-06-30 → 2026-06-30$1.92 → $1.77 (-7.9% total)-30.67%2023-06-30 → 2026-06-30$5.32 → $1.77 (-66.7% total)-10.96%2021-06-27 → 2026-06-30$3.17 → $1.77 (-44.1% total)-7.39%2016-06-26 → 2026-06-30$3.82 → $1.77 (-53.6% total)
Sales/share: +10.68%2025-06-30 → 2026-06-30$36.81 → $40.74 (+10.7% total)-1.42%2023-06-30 → 2026-06-30$42.52 → $40.74 (-4.2% total)+5.27%2021-06-27 → 2026-06-30$31.50 → $40.74 (+29.3% total)+1.77%2016-06-26 → 2026-06-30$34.17 → $40.74 (+19.2% total)
Book value/share: +9.14%2025-06-30 → 2026-06-30$27.29 → $29.78 (+9.1% total)+9.78%2023-06-30 → 2026-06-30$22.51 → $29.78 (+32.3% total)+15.94%2021-06-27 → 2026-06-30$14.20 → $29.78 (+109.7% total)+10.16%2016-06-26 → 2026-06-30$11.30 → $29.78 (+163.5% total)
Dividend/share: +4.26%2025-06-30 → 2026-06-30$0.71 → $0.73 (+4.3% total)+4.45%2023-06-30 → 2026-06-30$0.65 → $0.73 (+14.0% total)+16.64%2021-06-27 → 2026-06-30$0.34 → $0.73 (+116.2% total)-5.68%2016-06-26 → 2026-06-30$1.32 → $0.73 (-44.3% total)
Price: -0.15%2025-10-16 → 2026-10-16$26.80 → $26.76 (-0.1% total)Price appreciation from split-adjusted daily closes, excluding dividends; endpoints are exact trading-day anniversaries of the latest close.-4.06%2023-10-16 → 2026-10-16$30.30 → $26.76 (-11.7% total)Price appreciation from split-adjusted daily closes, excluding dividends; endpoints are exact trading-day anniversaries of the latest close.-6.43%2021-10-15 → 2026-10-16$37.31 → $26.76 (-28.3% total)Price appreciation from split-adjusted daily closes, excluding dividends; endpoints are exact trading-day anniversaries of the latest close.-6.03%2016-10-14 → 2026-10-16$49.83 → $26.76 (-46.3% total)Price appreciation from split-adjusted daily closes, excluding dividends; endpoints are exact trading-day anniversaries of the latest close.
Total return: +3.21%2025-10-16 → 2026-10-16$25.93 → $26.76 (+3.2% total)Total return with dividends reinvested (adjusted daily closes); endpoints are exact trading-day anniversaries of the latest close. The gap against the Price row is the dividend contribution.-1.54%2023-10-16 → 2026-10-16$28.03 → $26.76 (-4.5% total)Total return with dividends reinvested (adjusted daily closes); endpoints are exact trading-day anniversaries of the latest close. The gap against the Price row is the dividend contribution.-4.32%2021-10-15 → 2026-10-16$33.38 → $26.76 (-19.8% total)Total return with dividends reinvested (adjusted daily closes); endpoints are exact trading-day anniversaries of the latest close. The gap against the Price row is the dividend contribution.-3.66%2016-10-14 → 2026-10-16$38.87 → $26.76 (-31.2% total)Total return with dividends reinvested (adjusted daily closes); endpoints are exact trading-day anniversaries of the latest close. The gap against the Price row is the dividend contribution.

Fundamentals end at the last reported quarter; price and total return end at the latest close.

Valuation

P/E (ttm)Price ÷ TTM diluted EPS. Net income carries everything below the operating line, including one-off gains. Negative when the trailing year lost money.: 15.1×2016-12 15.012026-10 13.74-8.5% over the window
P/OI (ttm)Price ÷ TTM operating income. Excludes the below-the-line items that make P/E jump — mark-to-market gains, settlements, tax true-ups.: 13.1×2016-12 9.852026-10 13.06+32.5% over the window
Fwd P/E: 13.4×
P/S (ttm)Market cap ÷ TTM revenue.: 0.7×2016-12 1.702026-10 0.66-61.4% over the window
P/B (mrq)Market cap ÷ stockholders' equity at the most recent quarter end.: 0.9×2016-12 5.182026-10 0.90-82.6% over the window
EV/EBITDA (fy): 6.7×
EV/Sales (ttm): 0.6×
FCF yield (ttm)TTM free cash flow ÷ market cap — the inverse of P/FCF.: -4.78%2016-09 7.0%2026-06 -5.2%-174.5% over the window
Dividend yield (fwd)Indicated annual dividend ÷ last close: the last regular payment × payments a year, from our own dividend record. Shown only for a company that pays the same amount each time (raises and cuts allowed), whose payments are on schedule and agree with the dividends it reports paying; a company whose payments vary in size, such as an unequal interim and final, has no forward figure — see the ttm yield.: 2.81%
Dividend yield (ttm)Dividends paid over the last year ÷ last close: the last full cycle of regular payments in our own dividend record. Below the forward yield after a raise, above it after a cut. Shown only when the record holds that full cycle and it agrees with the dividends the company reports paying; otherwise —.: 2.78%
Dividend/share (fwd)The indicated annual dividend: the last regular payment × payments a year, for a company that pays the same amount each time.: $0.75
Buyback yield (realized, 1y)1 − shares_at(2026-06-30) ÷ shares_at(2025-06-30) = 1 − 104.1M ÷ 121.6M. Point-in-time share counts from the company's own SEC filings (the same count at both ends), published only when the cash flow statement shows repurchases inside that window. A falling price can't inflate it; negative means net dilution.: 14.39%
Shareholder yield (realized, 1y)Buyback leg + dividend leg: shares retired over the year (14.39%) + dividends paid over that year ($82.8M) ÷ market_cap_at(2025-06-30) ($2.9B). Both legs are measured against the start of the window, so a payout can't shrink its own denominator.: 17.28%
Buyback yield (cash, ttm)Buybacks net of issuance over the trailing twelve months ($360.5M) ÷ today's market cap ($2.8B). Dollars SPENT over what the company is worth NOW — a stock that fell after buying reads high.: 12.95%2016-09 9.9%2026-06 14.2%+43.7% over the window
Shareholder yield (cash, ttm)(TTM buybacks net of issuance $360.5M + TTM dividends $82.8M) ÷ today's market cap ($2.8B). Same caveat as the cash buyback yield.: 15.92%2016-09 12.3%2026-06 17.4%+42.0% over the window

Vs own 10Y history

P/E: 69th
P/OI: 86th
P/S: 15th
P/B: 11th
P/FCF: 99th

Bar = where today’s multiple sits in HOG’s own 10-year range:near a decade-low (cheap)→near a decade-high (rich).

Performance · price return · as of 2026-10-16#

-3.01%

-0.52%

-0.30%

-0.19%

YTD

+30.60%

-0.15%

-28.28%

Financial statements

Open full HOG financials →

Loading financial statements…

Ticker	Name	1M	1D
AMZN	Amazon.com Inc.	+1.64%	-1.87%
TSLA	Tesla Inc.	-0.94%	-2.13%
HD	The Home Depot Inc.	+2.37%	+0.45%
TM	Toyota Motor Corporation	+1.25%	+1.39%
BABA	Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share	+1.72%	-1.82%
MCD	McDonald's Corporation	-2.25%	+0.19%
TJX	TJX Companies Inc.	+19.94%	+1.90%
BKNG	Booking Holdings Inc.	-4.64%	-1.42%

HOG — Harley-Davidson Inc. price, chart and key statistics