HOG
$26.76-3.01%
Harley-Davidson Inc.Stock · Consumer DiscretionaryRussell 2000 0.03%Russell 3000 0.004%US Stock Market 0.004%
Harley-Davidson Inc. total returns by year (including dividends)
As of market close, Oct 16, 2026
Harley-Davidson Inc. total returns by year (1988–2026)#
Calendar-year returns with each year's path and its dividend contribution (dividend return = total minus price return). Every year has a direct link you can bookmark or share.
| Year | Start price | End price | Path | Dividend | Total return |
|---|---|---|---|---|---|
| 2026YTD | $20.49 | $26.76 | 3.3% | +33.9% | |
| 2025 | $30.13 | $20.49 | 1.9% | -30.1% | |
| 2024 | $36.84 | $30.13 | 1.6% | -16.6% | |
| 2023 | $41.60 | $36.84 | 1.7% | -9.8% | |
| 2022 | $37.69 | $41.60 | 1.8% | +12.1% | |
| 2021 | $36.70 | $37.69 | 1.6% | +4.3% | |
| 2020 | $37.19 | $36.70 | 1.5% | +0.2% | |
| 2019 | $34.12 | $37.19 | 4.6% | +13.6% | |
| 2018 | $50.88 | $34.12 | 2.4% | -30.5% | |
| 2017 | $58.34 | $50.88 | 2.5% | -10.3% | |
| 2016 | $45.39 | $58.34 | 3.9% | +32.4% | |
| 2015 | $65.91 | $45.39 | 1.6% | -29.6% | |
| 2014 | $69.24 | $65.91 | 1.6% | -3.2% | |
| 2013 | $48.83 | $69.24 | 2.0% | +43.8% | |
| 2012 | $38.87 | $48.83 | 1.7% | +27.3% | |
| 2011 | $34.67 | $38.87 | 1.4% | +13.5% | |
| 2010 | $25.20 | $34.67 | 1.9% | +39.5% | |
| 2009 | $16.97 | $25.20 | 3.7% | +52.2% | |
| 2008 | $46.71 | $16.97 | 1.6% | -62.1% | |
| 2007 | $70.47 | $46.71 | 1.4% | -32.4% | |
| 2006 | $51.49 | $70.47 | 1.4% | +38.3% | |
| 2005 | $60.75 | $51.49 | 1.0% | -14.2% | |
| 2004 | $47.53 | $60.75 | 0.9% | +28.7% | |
| 2003 | $46.20 | $47.53 | 0.5% | +3.3% | |
| 2002 | $54.31 | $46.20 | 0.2% | -14.7% | |
| 2001 | $39.75 | $54.31 | 0.3% | +37.0% | |
| 2000 | $32.03 | $39.75 | 0.3% | +24.4% | |
| 1999 | $23.69 | $32.03 | 0.4% | +35.6% | |
| 1998 | $13.63 | $23.69 | 0.8% | +74.6% | |
| 1997 | $11.75 | $13.63 | 0.7% | +16.6% | |
| 1996 | $7.19 | $11.75 | 0.9% | +64.4% | |
| 1995 | $7.00 | $7.19 | 0.5% | +3.2% | |
| 1994 | $5.52 | $7.00 | 0.0% | +26.9% | |
| 1993 | $4.70 | $5.52 | 0.0% | +17.3% | |
| 1992 | $2.80 | $4.70 | 0.0% | +68.1% | |
| 1991 | $1.20 | $2.80 | 0.0% | +132.5% | |
| 1990 | $1.23 | $1.20 | 0.0% | -1.9% | |
| 1989 | $0.79 | $1.23 | 0.0% | +54.7% | |
| 1988 | $0.41 | $0.79 | 0.0% | +95.2% |
- Annualized
- +13.4%
- 1988–2026
- Average year
- +18.5%
- 38 full years
- Best year
- +132.5%
- 1991
- Worst year
- -62.1%
- 2008
- Positive years
- 26/38
- 68% up
Annualized (CAGR)
+13.4%
1988–2026
Average year
+18.5%
38 full years
Best year
+132.5%
1991
Worst year
-62.1%
2008
Positive years
26/38
68% up
Total return by period#
Annual
-100%-50%0%50%100%
1988+95%'88
1989+55%
1990-1.9%
1991+132%'91
1992+68%
1993+17%
1994+27%'94
1995+3.2%
1996+64%
1997+17%'97
1998+75%
1999+36%
2000+24%'00
2001+37%
2002-15%
2003+3.3%'03
2004+29%
2005-14%
2006+38%'06
2007-32%
2008-62%
2009+52%'09
2010+39%
2011+14%
2012+27%'12
2013+44%
2014-3.2%
2015-30%'15
2016+32%
2017-10%
2018-31%'18
2019+14%
2020+0.19%
2021+4.3%'21
2022+12%
2023-9.8%
2024-17%'24
2025-30%
2026+34%
Methodology#
Total returns, dividends reinvested, measured on HOG. Annualized return is the compound annual growth rate; the current year is year-to-date. Past performance does not predict future returns.
FAQ#
- What is Harley-Davidson Inc.'s average annual return?
- Since 1988, Harley-Davidson Inc. (HOG) has returned about 13.4% a year (the compound annual growth rate) and an average calendar-year return of 18.5%.
- What were Harley-Davidson Inc.'s best and worst years?
- Over 1988–2026, the best year was 1991 (+132.5%) and the worst was 2008 (-62.1%).
- How often is Harley-Davidson Inc. up in a year?
- 26 of the 38 full years since 1988 were positive — about 68% of the time.
More on Harley-Davidson Inc.
Annual returns for: S&P 500 · S&P 500 Equal Weight · US Stock Market · Nasdaq-100