COKE drawdown: 12.3% below the all-time high
Coca-Cola Consolidated Inc. (COKE) is 12.3% below its all-time high, set Mar 13, 2026 (as of market close, Aug 13, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown. "All-time" means since our price data begins (1973).
- Below all-time high
- −12.3%
- 87.7% of ATH
- All-time high
- $216.9
- Mar 13, 2026
- Time below the high
- 5 mo
- since Mar 13, 2026
- Worst-ever drawdown
- −85.3%
- Dec 27, 1974
- Longest underwater
- 12.7 yrs
- between all-time highs
- Today's level first reached
- Feb 24, 2026
- 6 mo ago
- Last time this deep
- Jan 7, 2026
- in a previous episode
% of all-time high since 1973#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater.
% of all-time high on the price basis — the all-time high considers the full history of COKE, including years before the visible window. Dividends are excluded on this basis (the convention headlines use).
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Feb 22, 1973 | Dec 27, 1974 | −85.3% | 1.8 yrs | Apr 26, 1982 | 9.2 yrs |
| Mar 12, 1986 | Nov 17, 1992 | −73.7% | 6.7 yrs | Oct 1, 1997 | 11.6 yrs |
| Aug 7, 1998 | Nov 8, 2000 | −56.2% | 2.3 yrs | Apr 8, 2011 | 12.7 yrs |
| May 13, 2019 | Mar 20, 2020 | −51.8% | 10 mo | May 27, 2021 | 2.0 yrs |
| Jul 27, 2017 | May 16, 2018 | −48.2% | 10 mo | Feb 28, 2019 | 1.6 yrs |
| Oct 7, 2015 | Jun 9, 2016 | −44.0% | 8 mo | May 24, 2017 | 1.6 yrs |
| Jun 6, 2022 | Sep 27, 2022 | −35.6% | 4 mo | May 4, 2023 | 11 mo |
| Apr 8, 2011 | Nov 25, 2011 | −31.9% | 8 mo | Mar 3, 2014 | 2.9 yrs |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 1973: how far COKE stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: COKE is on this chart precisely because it survived — the many stocks that fell this far and never recovered (or were delisted) aren't on anyone's chart, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ#
- How far is COKE from its all-time high?
- COKE is currently 12.3% below its all-time high, set Mar 13, 2026 (as of market close, Aug 13, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest COKE drawdown ever?
- The deepest decline on record in our data (since 1973) took the stock 85.3% below its prior high, bottoming Dec 27, 1974. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily closing prices since 1973 (split-adjusted). "All-time" means since our price data begins — COKE may have traded earlier. For a 150-year index drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year, 150 years of returns and the rolling-returns explorer. Past performance does not predict future returns; not investment advice.