ULTA drawdown: 32.8% below the all-time high
Ulta Beauty Inc. (ULTA) is 32.8% below its all-time high, set Feb 17, 2026 (as of market close, Jul 24, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown. "All-time" means since our price data begins (2007).
- Below all-time high
- −32.8%
- 67.2% of ATH
- All-time high
- $706.8
- Feb 17, 2026
- Time below the high
- 5 mo
- since Feb 17, 2026
- Worst-ever drawdown
- −87.9%
- Mar 9, 2009
- Longest underwater
- 3.1 yrs
- between all-time highs
- Today's level first reached
- Dec 7, 2022
- 3.6 yrs ago
- Last time this deep
- Apr 23, 2025
- in a previous episode
% of all-time high since 2007#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater.
% of all-time high on the price basis — the all-time high considers the full history of ULTA, including years before the visible window. Dividends are excluded on this basis (the convention headlines use).
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Oct 30, 2007 | Mar 9, 2009 | −87.9% | 16 mo | Dec 1, 2010 | 3.1 yrs |
| Jul 17, 2019 | Mar 18, 2020 | −64.9% | 8 mo | Aug 11, 2021 | 2.1 yrs |
| Mar 13, 2024 | Mar 13, 2025 | −44.6% | 12 mo | Dec 5, 2025 | 1.7 yrs |
| Jun 5, 2017 | Oct 12, 2017 | −39.4% | 4 mo | Nov 13, 2018 | 17 mo |
| Nov 5, 2013 | Jan 21, 2014 | −38.5% | 3 mo | Jan 8, 2015 | 14 mo |
| Feb 17, 2026 | Jun 30, 2026 | −36.6% | 4 mo | not yet | 5 mo+ |
| Apr 28, 2023 | Oct 20, 2023 | −32.6% | 6 mo | Feb 26, 2024 | 10 mo |
| Jul 8, 2011 | Aug 22, 2011 | −28.8% | 45 days | Sep 12, 2011 | 2 mo |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 2007: how far ULTA stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: ULTA is on this chart precisely because it survived — the many stocks that fell this far and never recovered (or were delisted) aren't on anyone's chart, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ
- How far is ULTA from its all-time high?
- ULTA is currently 32.8% below its all-time high, set Feb 17, 2026 (as of market close, Jul 24, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest ULTA drawdown ever?
- The deepest decline on record in our data (since 2007) took the stock 87.9% below its prior high, bottoming Mar 9, 2009. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily closing prices since 2007 (split-adjusted). "All-time" means since our price data begins — ULTA may have traded earlier. For a 150-year index drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year, 150 years of returns and the rolling-returns explorer. Past performance does not predict future returns; not investment advice.