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as of market close, Sep 18, 2026
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Ulta Beauty Inc. drawdown: 23.5% below the all-time high

Ulta Beauty Inc. is 23.5% below its all-time high, set Feb 17, 2026 (as of market close, Sep 18, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown.

Below all-time high
−23.5%
76.5% of ATH
All-time high
$706.82
Feb 17, 2026
Time below the high
7 mo
since Feb 17, 2026
Worst-ever drawdown
−87.9%
Mar 9, 2009
Longest underwater
3.1 yrs
between all-time highs
Today's level first reached
Mar 31, 2023
3.5 yrs ago
Last time this deep
May 29, 2025
in a previous episode

% of all-time high since 2007#

The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater. Basis and range are in the URL, so a particular view is a link.

Basis
Range
All-time high = 100%20%40%60%80%
ULTA close · log5.0020.00100500
2010201520202025

The deepest drawdowns on record#

Every decline of 15% or more from an all-time high (price basis), deepest first.

PeakTroughDepthPeak → troughRecovered byUnderwater
Oct 30, 2007Mar 9, 2009−87.9%16 moDec 1, 20103.1 yrs
Jul 17, 2019Mar 18, 2020−64.9%8 moAug 11, 20212.1 yrs
Mar 13, 2024Mar 13, 2025−44.6%12 moDec 5, 20251.7 yrs
Jun 5, 2017Oct 12, 2017−39.4%4 moNov 13, 201817 mo
Nov 5, 2013Jan 21, 2014−38.5%3 moJan 8, 201514 mo
Feb 17, 2026Jun 30, 2026−36.6%4 monot yet7 mo+
Apr 28, 2023Oct 20, 2023−32.6%6 moFeb 26, 202410 mo
Jul 8, 2011Aug 22, 2011−28.8%45 daysSep 12, 20112 mo

Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.

Drawdown vs what came next#

One dot per month since 2007: how far Ulta Beauty Inc. stood below its all-time high, and the total return over the following 1, 5 and 10 years.

1950–19992000–today

Read this with survivorship bias in mind: a single asset's history is one surviving sample, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.

FAQ#

How far is Ulta Beauty Inc. from its all-time high?
Ulta Beauty Inc. is currently 23.5% below its all-time high, set Feb 17, 2026 (as of market close, Sep 18, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
What was the biggest Ulta Beauty Inc. drawdown ever?
The deepest decline on record in our data (since 2007) took Ulta Beauty Inc. 87.9% below its prior high, bottoming Mar 9, 2009. The table on this page lists every major episode with its peak, trough and recovery date.

Methodology & related#

Daily data since -1 from ULTA; no free deep history exists for Ulta Beauty Inc. — for a 150-year drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year. Past performance does not predict future returns; not investment advice.

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