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Nike Inc. drawdown: 78.8% below the all-time high (price)

Nike Inc. is 78.8% below its all-time high, set Nov 5, 2021 (as of market close, Oct 27, 2026), measured on price alone — dividends are not included, the convention headlines and crash histories use. The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown.

Below all-time high
−78.8%
21.2% of ATH
All-time high
$177.51
Nov 5, 2021
Time below the high
5.0 yrs
since Nov 5, 2021
Worst-ever drawdown
−80.9%
Oct 2, 2026
Longest underwater
7.1 yrs
between all-time highs
Today's level first reached
Oct 18, 2013
13.0 yrs ago
Last time this deep
never before
no prior −78.8% episode

% of all-time high since 1980: price#

The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater. Basis and range are in the URL, so a particular view is a link.

Basis
Range
All-time high = 100%20%40%60%80%
NKE close · log0.201.005.0020.00100
1990200020102020

The deepest drawdowns on record#

Every decline of 15% or more from an all-time high (price basis), deepest first.

PeakTroughDepthPeak → troughRecovered byUnderwater
Nov 5, 2021Oct 2, 2026−80.9%4.9 yrsnot yet5.0 yrs+
Dec 8, 1982Oct 31, 1984−75.2%1.9 yrsJun 28, 19885.6 yrs
Feb 13, 1997Feb 25, 2000−64.9%3.0 yrsMar 9, 20047.1 yrs
Dec 15, 1992Dec 21, 1993−51.2%12 moJul 26, 19952.6 yrs
Jun 5, 2008Mar 9, 2009−45.0%9 moMar 15, 20101.8 yrs
Jul 16, 1990Oct 17, 1990−44.7%3 moJan 31, 19917 mo
Jan 21, 2020Mar 23, 2020−40.0%2 moAug 10, 20207 mo
Mar 8, 1991Jun 27, 1991−32.0%4 moSep 25, 19917 mo

Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.

Drawdown vs what came next#

One dot per month since 1980: how far Nike Inc. stood below its all-time high, and the total return over the following 1, 5 and 10 years.

1950–19992000–today

Read this with survivorship bias in mind: a single asset's history is one surviving sample, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.

FAQ#

How far is Nike Inc. from its all-time high?
Nike Inc. is currently 78.8% below its all-time high, set Nov 5, 2021 (as of market close, Oct 27, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
What was the biggest Nike Inc. drawdown ever?
The deepest decline on record in our data (since 1980) took Nike Inc. 80.9% below its prior high, bottoming Oct 2, 2026. The table on this page lists every major episode with its peak, trough and recovery date.

Methodology & related#

Daily data since -1 from NKE; no free deep history exists for Nike Inc. — for a 150-year drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year. Past performance does not predict future returns; not investment advice.

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