NOW drawdown: 57.8% below the all-time high
ServiceNow Inc. (NOW) is 57.8% below its all-time high, set Jan 28, 2025 (as of market close, Jul 24, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown. "All-time" means since our price data begins (2012).
- Below all-time high
- −57.8%
- 42.2% of ATH
- All-time high
- $234.1
- Jan 28, 2025
- Time below the high
- 18 mo
- since Jan 28, 2025
- Worst-ever drawdown
- −64.5%
- Apr 10, 2026
- Longest underwater
- 2.1 yrs
- between all-time highs
- Today's level first reached
- Sep 1, 2020
- 5.9 yrs ago
- Last time this deep
- never before
- no prior −57.8% episode
% of all-time high since 2012#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater.
% of all-time high on the price basis — the all-time high considers the full history of NOW, including years before the visible window. Dividends are excluded on this basis (the convention headlines use).
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Jan 28, 2025 | Apr 10, 2026 | −64.5% | 14 mo | not yet | 18 mo+ |
| Nov 4, 2021 | Oct 14, 2022 | −51.3% | 11 mo | Dec 11, 2023 | 2.1 yrs |
| Dec 4, 2015 | Feb 8, 2016 | −47.6% | 2 mo | Jan 27, 2017 | 14 mo |
| Sep 24, 2012 | Jan 14, 2013 | −35.4% | 4 mo | Apr 25, 2013 | 7 mo |
| Mar 4, 2014 | Apr 28, 2014 | −34.4% | 55 days | Jan 29, 2015 | 11 mo |
| Feb 19, 2020 | Apr 3, 2020 | −30.2% | 44 days | May 5, 2020 | 2 mo |
| Jul 11, 2019 | Oct 23, 2019 | −27.2% | 3 mo | Jan 13, 2020 | 6 mo |
| Feb 11, 2021 | May 17, 2021 | −23.6% | 3 mo | Aug 5, 2021 | 6 mo |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 2012: how far NOW stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: NOW is on this chart precisely because it survived — the many stocks that fell this far and never recovered (or were delisted) aren't on anyone's chart, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ
- How far is NOW from its all-time high?
- NOW is currently 57.8% below its all-time high, set Jan 28, 2025 (as of market close, Jul 24, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest NOW drawdown ever?
- The deepest decline on record in our data (since 2012) took the stock 64.5% below its prior high, bottoming Apr 10, 2026. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily closing prices since 2012 (split-adjusted). "All-time" means since our price data begins — NOW may have traded earlier. For a 150-year index drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year, 150 years of returns and the rolling-returns explorer. Past performance does not predict future returns; not investment advice.