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ServiceNow Inc.Stock · Technology
$106.32+$0.52 (+0.49%)as of market close, Jul 2, 2026
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How ServiceNow makes money

Fiscal year

How does ServiceNow make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year. Straight from SEC filings.

ServiceNow Inc. · FY2025 · year ended 2025-12-31
Revenue$13.3BGross profit$10.3B · 78%Cost of revenue$3.0B · 22%Operating income$1.8B · 14%Operating expenses$8.5B · 64%R&D$3.0B · 22%SG&A$1.1B · 8%Selling & marketing$4.4B · 33%Pre-tax income$2.3B · 17%Other income$437M · 3%Net income$1.7B · 13%Income tax$513M · 4%License & Service$12.9B · 97%Technology Service$395M · 3%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.