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EBAY
eBay Inc.Stock · Consumer DiscretionaryS&P 500 0.1%
$109.40+$0.08 (+0.07%)as of market close, Jul 24, 2026
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How eBay makes money

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How does eBay make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

eBay Inc. · FY2025 · year ended 2025-12-31
Revenue$11.1BGross profit$7.9B · 71%Cost of revenue$3.2B · 29%Operating income$2.3B · 21%Operating expenses$5.7B · 51%R&D$1.6B · 15%SG&A$1.2B · 11%Selling & marketing$2.4B · 22%Other opex$420M · 4%Pre-tax income$2.3B · 21%Other income$65M · 1%Net income$2.0B · 18%Income tax$311M · 3%Marketplace Revenues$9.1B · 82%Advertising Revenues$2.0B · 18%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.