How Maplebear makes money

Period

FY2025

How does Maplebear make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Maplebear Inc. · FY2025 · year ended 2025-12-31

Revenue$3.7BGross profit$2.8B · 74%Cost of revenue$984M · 26%Operating income$498M · 13%Operating expenses$2.3B · 60%R&D$650M · 17%SG&A$482M · 13%Selling & marketing$854M · 23%Other opex$274M · 7%Pre-tax income$556M · 15%Other income$58M · 2%Net income$447M · 12%Income tax$109M · 3%Transaction$2.7B · 72%Advertising & Other$1.1B · 28%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.