If you invested $1,000 in DEO — what it would be worth today
A $1,000 investment in Diageo plc (DEO) in January 2016 would be worth $862 as of August 2026 with dividends reinvested — -1.4% a year. Use the dropdowns above to try any amount, ticker, or starting month back to November 1991.
Over the same period, the same $1,000 would be worth $4,690 in the S&P 500 (SPY) and $7,398 in the Nasdaq-100 (QQQ). DEO trailed both the S&P 500 and the Nasdaq-100 over that period.
Growth of $1,000 in DEO since January 2016#
monthlyDiageo plc (DEO). Total return approximated via dividend- and split-adjusted closes (no taxes or fees). Not investment advice.
Growth of $1,000 in DEO by starting month#
$1,000 invested in DEO, by starting year#
| Invested in | Worth today | Same in QQQ | Multiple | Annualized |
|---|---|---|---|---|
| 2016 | $862 | $7,398 | 0.9× | -1.4% |
| 2017 | $828 | $6,116 | 0.8× | -2.0% |
| 2018 | $645 | $4,457 | 0.6× | -5.0% |
| 2019 | $608 | $4,452 | 0.6× | -6.4% |
| 2020 | $588 | $3,390 | 0.6× | -7.8% |
| 2021 | $579 | $2,344 | 0.6× | -9.4% |
| 2022 | $455 | $2,021 | 0.5× | -16.0% |
| 2023 | $525 | $2,472 | 0.5× | -16.8% |
| 2024 | $643 | $1,735 | 0.6× | -16.1% |
| 2025 | $774 | $1,377 | 0.8× | -15.6% |
Methodology#
Investments are assumed made at the first trading day's close of the chosen year. "Dividends reinvested" uses split- and dividend-adjusted closes (a standard total-return approximation; taxes and fees excluded). "Price-only" uses split-adjusted closes. DEO data begins November 1991; values as of August 2026 and refresh daily. Past performance does not predict future returns; not investment advice.
See the live DEO chart and fundamentals on the DEO quote page or compare with the same investment in SPY.
FAQ
- How much would $1,000 invested in DEO be worth today?
- A $1,000 investment in Diageo plc (DEO) in January 2016 would be worth about $862 as of August 2026, with dividends reinvested. That works out to about -1.4% a year.
- How far back does the DEO calculation go?
- DEO data begins November 1991. You can pick any starting month from then to the present and see what your investment would be worth today.
- Does this include dividends?
- Yes. The default "dividends reinvested" view uses split- and dividend-adjusted closing prices — a standard total-return approximation that excludes taxes and fees. A price-only view (split-adjusted, no dividends) is also available.