Diageo plc drawdown: 57.2% below the all-time high (price)
Diageo plc is 57.2% below its all-time high, set Jan 4, 2022 (as of market close, Oct 16, 2026), measured on price alone — dividends are not included, the convention headlines and crash histories use. The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown.
- Below all-time high
- −57.2%
- 42.8% of ATH
- All-time high
- $222.11
- Jan 4, 2022
- Time below the high
- 4.8 yrs
- since Jan 4, 2022
- Worst-ever drawdown
- −67.4%
- Mar 24, 2026
- Longest underwater
- 4.9 yrs
- between all-time highs
- Today's level first reached
- Feb 16, 2012
- 14.7 yrs ago
- Last time this deep
- never before
- no prior −57.2% episode
% of all-time high since 1991: price#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater. Basis and range are in the URL, so a particular view is a link.
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Jan 4, 2022 | Mar 24, 2026 | −67.4% | 4.2 yrs | not yet | 4.8 yrs+ |
| Nov 6, 2007 | Mar 9, 2009 | −55.5% | 16 mo | Feb 3, 2012 | 4.2 yrs |
| Jul 16, 1998 | Mar 14, 2000 | −51.7% | 1.7 yrs | Mar 28, 2002 | 3.7 yrs |
| Sep 4, 2019 | Mar 23, 2020 | −41.7% | 7 mo | Apr 15, 2021 | 1.6 yrs |
| Jun 1, 1992 | Jan 24, 1995 | −38.7% | 2.6 yrs | May 12, 1997 | 4.9 yrs |
| May 6, 2002 | Feb 12, 2003 | −30.9% | 9 mo | Feb 17, 2004 | 1.8 yrs |
| Jan 22, 2014 | Dec 1, 2016 | −24.7% | 2.9 yrs | Aug 7, 2017 | 3.5 yrs |
| Mar 1, 2004 | Aug 25, 2004 | −15.3% | 6 mo | Dec 3, 2004 | 9 mo |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 1991: how far Diageo plc stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: a single asset's history is one surviving sample, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ#
- How far is Diageo plc from its all-time high?
- Diageo plc is currently 57.2% below its all-time high, set Jan 4, 2022 (as of market close, Oct 16, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest Diageo plc drawdown ever?
- The deepest decline on record in our data (since 1991) took Diageo plc 67.4% below its prior high, bottoming Mar 24, 2026. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily data since -1 from DEO; no free deep history exists for Diageo plc — for a 150-year drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year. Past performance does not predict future returns; not investment advice.