CPB drawdown: 67.6% below the all-time high
Campbell's Company (The) (CPB) is 67.6% below its all-time high, set Jul 6, 2016 (as of market close, Jul 24, 2026). The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown. "All-time" means since our price data begins (1985).
- Below all-time high
- −67.6%
- 32.4% of ATH
- All-time high
- $67.55
- Jul 6, 2016
- Time below the high
- 10.0 yrs
- since Jul 6, 2016
- Worst-ever drawdown
- −70.4%
- Apr 14, 2026
- Longest underwater
- 18.0 yrs
- between all-time highs
- Today's level first reached
- Nov 20, 1992
- 33.7 yrs ago
- Last time this deep
- Mar 11, 2003
- in a previous episode
% of all-time high since 1985#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater.
% of all-time high on the price basis — the all-time high considers the full history of CPB, including years before the visible window. Dividends are excluded on this basis (the convention headlines use).
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Jul 6, 2016 | Apr 14, 2026 | −70.4% | 9.8 yrs | not yet | 10.0 yrs+ |
| Mar 23, 1998 | Nov 12, 2002 | −68.5% | 4.6 yrs | Mar 9, 2016 | 18.0 yrs |
| Apr 10, 1987 | Jul 12, 1988 | −31.4% | 15 mo | Apr 10, 1989 | 2.0 yrs |
| Jul 25, 1989 | Oct 27, 1989 | −28.7% | 3 mo | Jun 5, 1990 | 10 mo |
| Jun 11, 1990 | Sep 24, 1990 | −27.6% | 3 mo | Feb 1, 1991 | 8 mo |
| Jan 3, 1992 | Jun 17, 1992 | −26.0% | 5 mo | Nov 19, 1992 | 11 mo |
| Mar 11, 1993 | Jun 30, 1994 | −23.8% | 16 mo | Nov 17, 1994 | 1.7 yrs |
| Dec 5, 1985 | Jan 23, 1986 | −23.0% | 49 days | Apr 21, 1986 | 5 mo |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 1985: how far CPB stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: CPB is on this chart precisely because it survived — the many stocks that fell this far and never recovered (or were delisted) aren't on anyone's chart, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ
- How far is CPB from its all-time high?
- CPB is currently 67.6% below its all-time high, set Jul 6, 2016 (as of market close, Jul 24, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest CPB drawdown ever?
- The deepest decline on record in our data (since 1985) took the stock 70.4% below its prior high, bottoming Apr 14, 2026. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily closing prices since 1985 (split-adjusted). "All-time" means since our price data begins — CPB may have traded earlier. For a 150-year index drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year, 150 years of returns and the rolling-returns explorer. Past performance does not predict future returns; not investment advice.