How Wayfair makes money

Period

FY2025

How does Wayfair make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Wayfair Inc. · FY2025 · year ended 2025-12-31

Revenue$12.5BNet loss$304M · 2%Cost of revenue$8.7B · 70%Gross profit$3.8B · 30%Operating expenses$3.7B · 30%Other opex$3.7B · 30%Other expense$304M · 2%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.