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CPNG
Coupang Inc.Stock · Consumer Discretionary
$16.13−$0.17 (-1.01%)as of market close, Aug 14, 2026
☾ After hours:$16.12+0.00%3:59 PM ET
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How Coupang makes money

Period

How does Coupang make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Coupang Inc. · FY2025 · year ended 2025-12-31
Revenue$34.5BGross profit$10.1B · 29%Cost of revenue$24.4B · 71%Operating income$591M · 2%Operating expenses$9.7B · 28%SG&A$9.7B · 28%Net income$208M · 1%Income tax$383M · 1%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.