If you invested $1,000 in BKNG — what it would be worth today
A $1,000 investment in Booking Holdings Inc. (BKNG) in January 2016 would be worth $4,889 as of August 2026 with dividends reinvested — 16.2% a year. Use the dropdowns above to try any amount, ticker, or starting month back to March 1999.
Over the same period, the same $1,000 would be worth $4,684 in the S&P 500 (SPY) and $7,427 in the Nasdaq-100 (QQQ). BKNG beat the S&P 500 but trailed the Nasdaq-100 over that period.
What $1,000 in BKNG would be worth today, by starting month#
each bar = one starting month, held to today$1,000 invested in BKNG, by starting year#
| Invested in | Worth today | Same in QQQ | Multiple | Annualized |
|---|---|---|---|---|
| 2016 | $4,889 | $7,427 | 4.9× | 16.2% |
| 2017 | $3,305 | $6,141 | 3.3× | 13.3% |
| 2018 | $2,723 | $4,475 | 2.7× | 12.4% |
| 2019 | $2,841 | $4,470 | 2.8× | 14.8% |
| 2020 | $2,844 | $3,403 | 2.8× | 17.3% |
| 2021 | $2,678 | $2,353 | 2.7× | 19.4% |
| 2022 | $2,120 | $2,029 | 2.1× | 18.0% |
| 2023 | $2,139 | $2,482 | 2.1× | 23.9% |
| 2024 | $1,484 | $1,742 | 1.5× | 16.8% |
| 2025 | $1,099 | $1,382 | 1.1× | 6.3% |
Methodology#
Investments are assumed made at the first trading day's close of the chosen year. "Dividends reinvested" uses split- and dividend-adjusted closes (a standard total-return approximation; taxes and fees excluded). "Price-only" uses split-adjusted closes. BKNG data begins March 1999; values as of August 2026 and refresh daily. Past performance does not predict future returns; not investment advice.
See the live BKNG chart and fundamentals on the BKNG quote page or compare with the same investment in SPY.
FAQ
- How much would $1,000 invested in BKNG be worth today?
- A $1,000 investment in Booking Holdings Inc. (BKNG) in January 2016 would be worth about $4,889 as of August 2026, with dividends reinvested. That works out to about 16.2% a year.
- How far back does the BKNG calculation go?
- BKNG data begins March 1999. You can pick any starting month from then to the present and see what your investment would be worth today.
- Does this include dividends?
- Yes. The default "dividends reinvested" view uses split- and dividend-adjusted closing prices — a standard total-return approximation that excludes taxes and fees. A price-only view (split-adjusted, no dividends) is also available.