Bread Financial Holdings Inc. drawdown: 58.5% below the all-time high (price)
Bread Financial Holdings Inc. is 58.5% below its all-time high, set Apr 23, 2015 (as of market close, Oct 16, 2026), measured on price alone — dividends are not included, the convention headlines and crash histories use. The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown.
- Below all-time high
- −58.5%
- 41.5% of ATH
- All-time high
- $247.33
- Apr 23, 2015
- Time below the high
- 11.5 yrs
- since Apr 23, 2015
- Worst-ever drawdown
- −92.7%
- Mar 18, 2020
- Longest underwater
- 11.5 yrs
- between all-time highs
- Today's level first reached
- Apr 25, 2012
- 14.5 yrs ago
- Last time this deep
- Mar 20, 2009
- in a previous episode
% of all-time high since 2001: price#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater. Basis and range are in the URL, so a particular view is a link.
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Apr 23, 2015 | Mar 18, 2020 | −92.7% | 4.9 yrs | not yet | 11.5 yrs+ |
| Oct 24, 2007 | Mar 6, 2009 | −70.5% | 16 mo | Mar 4, 2011 | 3.4 yrs |
| Apr 1, 2002 | Oct 7, 2002 | −46.6% | 6 mo | Jul 8, 2003 | 15 mo |
| Dec 29, 2004 | Oct 26, 2005 | −32.4% | 10 mo | Apr 20, 2006 | 16 mo |
| Jul 18, 2001 | Sep 20, 2001 | −32.2% | 2 mo | Nov 19, 2001 | 4 mo |
| Jul 3, 2006 | Aug 11, 2006 | −20.9% | 39 days | Oct 19, 2006 | 4 mo |
| Mar 20, 2014 | May 7, 2014 | −20.6% | 48 days | Jan 21, 2015 | 10 mo |
| Jul 26, 2011 | Aug 8, 2011 | −18.7% | 13 days | Oct 24, 2011 | 3 mo |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 2001: how far Bread Financial Holdings Inc. stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: a single asset's history is one surviving sample, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ#
- How far is Bread Financial Holdings Inc. from its all-time high?
- Bread Financial Holdings Inc. is currently 58.5% below its all-time high, set Apr 23, 2015 (as of market close, Oct 16, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest Bread Financial Holdings Inc. drawdown ever?
- The deepest decline on record in our data (since 2001) took Bread Financial Holdings Inc. 92.7% below its prior high, bottoming Mar 18, 2020. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily data since -1 from BFH; no free deep history exists for Bread Financial Holdings Inc. — for a 150-year drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year. Past performance does not predict future returns; not investment advice.