How Applovin makes money

Period

FY2025

How does Applovin make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Applovin Corporation · FY2025 · year ended 2025-12-31

Revenue$5.5BGross profit$4.8B · 88%Cost of revenue$665M · 12%Operating income$4.2B · 76%Operating expenses$664M · 12%R&D$227M · 4%SG&A$234M · 4%Selling & marketing$204M · 4%Pre-tax income$3.9B · 70%Other expense$298M · 5%Net income$3.3B · 61%Income tax$520M · 9%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.