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Booking Holdings Inc.Stock · Consumer Discretionary
$184.56+$1.92 (+1.05%)as of market close, Jul 2, 2026
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How Booking makes money

Fiscal year

How does Booking make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year. Straight from SEC filings.

Booking Holdings Inc. · FY2025 · year ended 2025-12-31
Revenue$26.9BGross profit$26.9B · 100%Cost of revenue$0 · 0%Operating income$8.8B · 33%Operating expenses$18.1B · 67%SG&A$857M · 3%Selling & marketing$8.2B · 30%Other opex$9.0B · 34%Pre-tax income$6.8B · 25%Other expense$2.0B · 7%Net income$5.4B · 20%Income tax$1.4B · 5%Merchant Revenue$17.8B · 66%Agency Revenue$8.0B · 30%Advertisingandotherrevenues$1.2B · 4%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.