How TripAdvisor makes money

Period

FY2025

How does TripAdvisor make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

TripAdvisor Inc. · FY2025 · year ended 2025-12-31

Revenue$1.9BGross profit$1.7B · 92%Cost of revenue$145M · 8%Operating income$80M · 4%Operating expenses$1.7B · 88%SG&A$68M · 4%Selling & marketing$791M · 42%Other opex$807M · 43%Pre-tax income$45M · 2%Other expense$35M · 2%Net income$40M · 2%Income tax$0 · 0%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.