How Amazon.com makes money

Period

FY2025

How does Amazon.com make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Amazon.com Inc. · FY2025 · year ended 2025-12-31

Revenue$716.9BGross profit$360.5B · 50%Cost of revenue$356.4B · 50%Operating income$80.0B · 11%Operating expenses$280.5B · 39%SG&A$11.2B · 2%Selling & marketing$47.1B · 7%Other opex$222.2B · 31%Pre-tax income$96.8B · 13%Other income$16.8B · 2%Net income$77.7B · 11%Income tax$19.1B · 3%Online Stores$269.3B · 38%Third Party Seller Services$172.2B · 24%Amazon Web Services$128.7B · 18%Advertising$68.6B · 10%Subscription Services$49.6B · 7%Physical Stores$22.6B · 3%Other Services$5.9B · 1%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.