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HUBS
HubSpot Inc.Stock · Technology
$240.53+$30.41 (+14.47%)as of market close, Aug 13, 2026
☾ After hours:$237.80-1.13%7:23 PM ET
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How HubSpot makes money

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How does HubSpot make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

HubSpot Inc. · FY2025 · year ended 2025-12-31
Revenue$3.1BGross profit$2.6B · 84%Cost of revenue$508M · 16%Operating income$0 · 0%Operating expenses$2.6B · 84%R&D$906M · 29%SG&A$326M · 10%Selling & marketing$1.4B · 44%Pre-tax income$69M · 2%Other income$62M · 2%Net income$46M · 1%Income tax$24M · 1%Subscription & Circulation$3.1B · 98%Service$67M · 2%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.