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GOOG
Alphabet Inc. Class CStock · Communication ServicesS&P 500 5.8%
$335.45+1.53%
as of market close, Sep 11, 2026
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If you invested $1,000 in GOOG — what it would be worth today

If you invested
$1,000
in GOOG
once inDollar-cost averaging invests the same amount every period, so the chart compares value against what you put in.
January 2016
Priced at a real closing price — the month's last trading day, or that exact day's close when you pick one.
and held until
today
Monthly data: valued at the closing price on the last trading day of that month.

A $1,000 investment in Alphabet Inc. Class C (GOOG) in January 2016 would be worth $9,116 as of September 2026 with dividends reinvested — 23.1% a year. Use the dropdowns above to try any amount or starting month back to August 2004.

Over the same period, the same $1,000 would be worth $4,680 in the S&P 500 (SPY) and $7,409 in the Nasdaq-100 (QQQ). GOOG beat both the S&P 500 and the Nasdaq-100 over that period.

Worth today
$9,116
Multiple
9.1×
Annualized
23.1%/yr
Max drawdown
-40.2%
10/29/2021 – 12/30/2022
Same $ in SPY
$4,680

Growth of $1,000 in GOOG since January 2016— monthly

Alphabet Inc. Class C (GOOG). Total return approximated via dividend- and split-adjusted closes (no taxes or fees). Not investment advice.

What $1,000 in GOOG would be worth today, by starting month— each bar = one starting month, held to today

$1,000
20162017201820192020202120222023202420252026

$1,000 invested in GOOG, by year— dividends reinvested, held to today

Invested inWorth todayMultipleAnnualized
2016$9,1169.1×23.1%
2017$8,5008.5×24.9%
2018$5,7895.8×22.6%
2019$6,0676.1×26.7%
2020$4,7224.7×26.5%
2021$3,6893.7×26.2%
2022$2,4952.5×21.9%
2023$3,3913.4×40.2%
2024$2,3882.4×39.6%
2025$1,6411.6×36.0%

Methodology

Investments are assumed made at the chosen month's last trading day close, or that exact day's close when a day is picked. "Dividends reinvested" uses split- and dividend-adjusted closes (a standard total-return approximation; taxes and fees excluded). "Price-only" uses split-adjusted closes. GOOG data begins August 2004; values as of September 2026 and refresh daily. Past performance does not predict future returns; not investment advice.

See the live GOOG chart and fundamentals on the GOOG quote page or compare with the same investment in SPY.

FAQ#

How much would $1,000 invested in GOOG be worth today?
A $1,000 investment in Alphabet Inc. Class C (GOOG) in January 2016 would be worth about $9,116 as of September 2026, with dividends reinvested. That works out to about 23.1% a year.
How far back does the GOOG calculation go?
GOOG data begins August 2004. You can pick any starting month from then to the present and see what your investment would be worth today.
Does this include dividends?
Yes. The default "dividends reinvested" view uses split- and dividend-adjusted closing prices — a standard total-return approximation that excludes taxes and fees. A price-only view (split-adjusted, no dividends) is also available.