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ZBRA
Zebra Technologies CorporationStock · IndustrialsS&P 500 0.02%
$264.66+$4.74 (+1.82%)as of market close, Jul 27, 2026
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How Zebra makes money

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How does Zebra make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Zebra Technologies Corporation · FY2025 · year ended 2025-12-31
Revenue$5.4BGross profit$2.6B · 48%Cost of revenue$2.8B · 52%Operating income$700M · 13%Operating expenses$1.9B · 35%R&D$593M · 11%SG&A$433M · 8%Selling & marketing$653M · 12%Other opex$214M · 4%Pre-tax income$560M · 10%Other expense$140M · 3%Net income$419M · 8%Income tax$141M · 3%Tangible Products$4.4B · 82%Service & Software$978M · 18%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.