How Ethos Technologies makes money

Period

FY2025

How does Ethos Technologies make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Ethos Technologies Inc. · FY2025 · year ended 2025-12-31

Revenue$388MGross profit$381M · 98%Cost of revenue$7M · 2%Operating income$73M · 19%Operating expenses$308M · 79%SG&A$40M · 10%Selling & marketing$229M · 59%Other opex$39M · 10%Pre-tax income$76M · 20%Other income$3M · 1%Net income$71M · 18%Income tax$5M · 1%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.