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Generac Holdlings Inc.Stock · Consumer DiscretionaryS&P 500 0.0%
$202.12−$8.38 (-3.98%)as of market close, Jul 24, 2026
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How Generac Holdlings makes money

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How does Generac Holdlings make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Generac Holdlings Inc. · FY2025 · year ended 2025-12-31
Revenue$4.3BGross profit$1.6B · 38%Cost of revenue$2.6B · 62%Operating income$289M · 7%Operating expenses$1.3B · 31%R&D$243M · 6%SG&A$422M · 10%Selling & marketing$555M · 13%Other opex$102M · 2%Pre-tax income$197M · 5%Other expense$92M · 2%Net income$160M · 4%Income tax$38M · 1%Residential Power Products$2.3B · 54%Commercial & Industrial Power Products$1.5B · 35%Other Products & Services$485M · 12%Intersegment Sales$62M · 1%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.