How Genius Sports makes money

Period

FY2025

How does Genius Sports make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Genius Sports Limited · FY2025 · year ended 2025-12-31

Revenue$669MNet loss$112M · 17%Cost of revenue$516M · 77%Gross profit$154M · 23%Operating expenses$305M · 46%Other income$40M · 6%R&D$31M · 5%SG&A$208M · 31%Selling & marketing$56M · 8%Other opex$10M · 1%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.