ChartRow logo
Sign in
ROKU
Roku Inc.Stock · Telecommunications
$150.07+$3.11 (+2.12%)as of market close, Aug 6, 2026
CompareMETAGOOGLLITENFLXTVZ

How Roku makes money

Period

How does Roku make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Roku Inc. · FY2025 · year ended 2025-12-31
Revenue$4.7BGross profit$2.1B · 44%Cost of revenue$2.7B · 56%Operating income$0 · 0%Operating expenses$2.1B · 44%R&D$729M · 15%SG&A$386M · 8%Selling & marketing$964M · 20%Pre-tax income$94M · 2%Other income$94M · 2%Net income$88M · 2%Income tax$0 · 0%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.