How Peloton Interactive makes money

Period

FY2026

How does Peloton Interactive make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Peloton Interactive Inc. · FY2026 · year ended 2026-06-30

Revenue$2.4BGross profit$1.3B · 53%Cost of revenue$1.2B · 47%Operating income$161M · 7%Operating expenses$1.1B · 46%R&D$243M · 10%SG&A$430M · 18%Selling & marketing$400M · 16%Other opex$53M · 2%Pre-tax income$63M · 3%Other expense$98M · 4%Net income$63M · 3%Subscription & Circulation$1.7B · 69%Product$770M · 31%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.