How People makes money

Period

FY2025

How does People make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

People Incorporated · FY2025 · year ended 2025-12-31

Revenue$2.4BNet loss$104M · 4%Cost of revenue$810M · 34%Gross profit$1.6B · 66%Operating expenses$1.7B · 70%Other income$28M · 1%R&D$196M · 8%SG&A$419M · 17%Selling & marketing$728M · 30%Other opex$338M · 14%Income tax$35M · 1%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.