How Planet Fitness makes money

Period

FY2025

How does Planet Fitness make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Planet Fitness Inc. · FY2025 · year ended 2025-12-31

Revenue$1.3BGross profit$1.1B · 83%Cost of revenue$230M · 17%Operating income$395M · 30%Operating expenses$699M · 53%SG&A$138M · 10%Other opex$562M · 42%Pre-tax income$305M · 23%Other expense$90M · 7%Net income$219M · 17%Income tax$86M · 6%Corporate Owned Clubs$546M · 41%Franchise$381M · 29%Equipment Revenue$310M · 23%Advertising$87M · 7%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.