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Pinterest Inc.Stock · Technology
$23.33−$0.03 (-0.13%)as of market close, Aug 6, 2026
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How Pinterest makes money

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How does Pinterest make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Pinterest Inc. · FY2025 · year ended 2025-12-31
Revenue$4.2BGross profit$3.4B · 80%Cost of revenue$842M · 20%Operating income$320M · 8%Operating expenses$3.1B · 72%R&D$1.4B · 34%SG&A$466M · 11%Selling & marketing$1.2B · 28%Pre-tax income$446M · 11%Other income$126M · 3%Net income$417M · 10%Income tax$29M · 1%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.