Deluxe Corporation drawdown: 70.0% below the all-time high (price)
Deluxe Corporation is 70.0% below its all-time high, set Jan 22, 2018 (as of market close, Oct 20, 2026), measured on price alone — dividends are not included, the convention headlines and crash histories use. The chart shows every day as a percentage of the highest level reached up to that point: 100% means a fresh record, everything below is a drawdown.
- Below all-time high
- −70.0%
- 30.0% of ATH
- All-time high
- $77.69
- Jan 22, 2018
- Time below the high
- 8.7 yrs
- since Jan 22, 2018
- Worst-ever drawdown
- −87.5%
- Mar 9, 2009
- Longest underwater
- 11.1 yrs
- between all-time highs
- Today's level first reached
- Jul 23, 1987
- 39.2 yrs ago
- Last time this deep
- Dec 31, 2009
- in a previous episode
% of all-time high since 1987: price#
The classic underwater chart (drawdown curve), drawn as % of the all-time high — 100% is a fresh record, everything below it is time spent underwater. Basis and range are in the URL, so a particular view is a link.
The deepest drawdowns on record#
Every decline of 15% or more from an all-time high (price basis), deepest first.
| Peak | Trough | Depth | Peak → trough | Recovered by | Underwater |
|---|---|---|---|---|---|
| Oct 15, 2002 | Mar 9, 2009 | −87.5% | 6.4 yrs | Nov 27, 2013 | 11.1 yrs |
| Jan 22, 2018 | May 23, 2025 | −82.4% | 7.3 yrs | not yet | 8.7 yrs+ |
| Dec 18, 1992 | Oct 17, 2000 | −59.2% | 7.8 yrs | Nov 26, 2001 | 8.9 yrs |
| Sep 23, 1987 | Dec 4, 1987 | −44.8% | 2 mo | Feb 7, 1991 | 3.4 yrs |
| Mar 19, 2002 | Jul 23, 2002 | −32.7% | 4 mo | Oct 15, 2002 | 7 mo |
| Sep 17, 1991 | Dec 16, 1991 | −28.8% | 3 mo | Dec 18, 1992 | 15 mo |
| Apr 22, 2015 | Jan 27, 2016 | −26.7% | 9 mo | Jul 20, 2016 | 15 mo |
| Jul 22, 2016 | Nov 3, 2016 | −15.0% | 3 mo | Dec 7, 2016 | 5 mo |
Price basis (no dividends) — the convention crash histories use. With dividends reinvested, recoveries arrive years earlier; switch the basis on the chart above to see it.
Drawdown vs what came next#
One dot per month since 1987: how far Deluxe Corporation stood below its all-time high, and the total return over the following 1, 5 and 10 years.
Read this with survivorship bias in mind: a single asset's history is one surviving sample, so past recoveries here say little about the odds ahead. Monthly windows also overlap heavily (they are not independent samples). Not investment advice.
FAQ#
- How far is Deluxe Corporation from its all-time high?
- Deluxe Corporation is currently 70.0% below its all-time high, set Jan 22, 2018 (as of market close, Oct 20, 2026). Prices only, the convention headlines use; with dividends reinvested the gap is usually smaller.
- What was the biggest Deluxe Corporation drawdown ever?
- The deepest decline on record in our data (since 1987) took Deluxe Corporation 87.5% below its prior high, bottoming Mar 9, 2009. The table on this page lists every major episode with its peak, trough and recovery date.
Methodology & related#
Daily data since -1 from DLX; no free deep history exists for Deluxe Corporation — for a 150-year drawdown record see the S&P 500 drawdown page. The price basis excludes dividends; the total-return basis reinvests them; the real basis additionally deflates by CPI. See also returns by year. Past performance does not predict future returns; not investment advice.