How Dutch Bros makes money

Period

FY2025

How does Dutch Bros make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Dutch Bros Inc. · FY2025 · year ended 2025-12-31

Revenue$1.6BGross profit$424M · 26%Cost of revenue$1.2B · 74%Operating income$161M · 10%Operating expenses$263M · 16%SG&A$263M · 16%Pre-tax income$98M · 6%Other expense$63M · 4%Net income$80M · 5%Income tax$18M · 1%Company Operated Shops$1.5B · 92%Franchise Fees$122M · 7%Product & Service Other$7M · 0%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.