How Zeta Global Holdings makes money

Period

FY2025

How does Zeta Global Holdings make money? This Sankey traces every dollar of revenue through the income statement — into cost of revenue, R&D, SG&A, and taxes — and shows what's left as profit. Pick any fiscal year, recent quarter, or the trailing twelve months. Straight from SEC filings.

Zeta Global Holdings Corp. · FY2025 · year ended 2025-12-31

Revenue$1.3BNet loss$32M · 2%Cost of revenue$514M · 39%Gross profit$791M · 61%Operating expenses$786M · 60%R&D$117M · 9%SG&A$233M · 18%Selling & marketing$340M · 26%Other opex$95M · 7%Other expense$37M · 3%

Each fiscal year from SEC filings. Percentages are share of revenue, so the green profit nodes read directly as gross / operating / net margin. Line items a company doesn't break out are derived from their siblings so the flows balance; small residuals show as “Other.” For informational purposes only.